Think Tank

WHILE THE MAJORITY of the weekend will be devoted to hands-on work, there are six, 45-minute learning sessions offered in the Think Tank.

These advanced sessions are designed to expose your leadership team to the latest trends in student media. Attend them all or pick those that interest you. Send your entire leadership team or a single editor or adviser.

Additonal topics and instructors will be added soon.

> FRIDAY

7–7:45 p.m.

Design Rules to Bend, Break or Follow | Sarah Kirksey
Is this white space actually trapped? Do I still need an eyeline? Let’s discuss evolving design trends in professional and student media, as well as when to adhere to the ole’ design rules or when to simply ignore them.

> SATURDAY

10–10:45 a.m.	Delicious Details \| Sarah Nichols Fundamentals and strategies for effective typography for print and digital media. Learn some quick typographic fixes to increase readability. We’ll hit the basics and go well beyond that
11 a.m.–noon	Winning Sports Coverage \| Megan Ortiz Find the stories that matter, create content to drive readers to your site and think outside of the box to tell the stories of the year. Sports encompasses so much of your student body and each season/team is unique. We’ll talk in-depth features, secondary coverage ideas, social media and more. Take your coverage to the next level with ideas you can take back and implement immediately
2–2:45 p.m.	Al(lure)ing Ledes \| Kathryn Campbell Angling to catch your readers’ attention? Hook them from the beginning. We will cast a wide net and try some new techniques, so come with gear (pencil and notebook, or laptop). Tackle(box) bland openers with vibrant and original language that keeps them on the (by)line.
3–3:45 p.m.	Think. Create. Post. Evaluation. (Repeat) \| Amy DeVault You’ve got mad social skills, but are you using them strategically? Take a look at how student and professional journalists are putting social media to work in ways that help them reach their goals.
4–4:45 p.m.	Drop the Beat; Not the Ball \| Glenn Krake Have you ever done the “Be Productive vs Have Fun” line dance on your staff dance floor? Can your publication classroom handle a deadline and a good time? It starts with a commitment to curating the vibe. Join DJ Krakenn as he breaks down some ways his student leaders intentionally curate the vibes and take away some ideas and practical tips you could use with your staff to help build a more collaborative, creative, productive and fun class culture.